Coffeebar
Product Photography for Coffee Bean Subscription Program
Overview
Not on arbitrary scales of roast-level such as “brewed as light as water” or “burnt to holy hell.” Instead, we looked at how it fills our soul, or as we like to say, our cup. A brew for every time of day, for every challenge life throws at us. Roasts that toast to the best coffee producers and importers we are honored to partnered with. Inspiring coffee stories to fuel you through your own adventure.
Coffeebar proudly presents four signature bean types: Giuseppe Italian roast, Zephyr house espresso blend, Prima Donna decaf, and Vertical Reserve rotating single origin blend. In this photoshoot, we wanted to celebrate each bag’s unique characteristics using monochromatic and/or analogous color schemes, simple paper elements, and fun illustrations. Each scene is an adventure of another day and another challenge.
Creative Process
BTS of the photoshoot
Giuseppe - Italian Roast
Coffeebar was born from an inspiration the owner had during his trip to a café in a small Italian province. This blend is deep and sophisticated. It’s a perfect companion to get your day pumped up for a focused, hard-working work/school day.
Zephyr - Espresso Blend
Inspired by the small town of Truckee, California, the home ground of Coffeebar. The town is surrounded by the Sierra Mountains, Lake Tahoe, and Truckee River - it’s a destination for camping, backpacking, hiking, skiing, swimming... You name any outdoor activities!
Prima Donna - Decaf Blend
Coffeebar would not have grown so much as it is now if it weren’t for amazing boss ladies in the team. The artwork is inspired by the infamous saying, “death before decaf,” as we have a lovely skeleton lady with a bad-ass attitude. The decaf blend is for everyone (not just the ladies) to carry on the energy of coffee for a fun concert night, but have a good night sleep after.
Vertical Reserve - Single Origin
Coffeebar supports and partners up with amazing farmers all over the world. We sincerely thank our hard-working partners and the sun for producing amazing coffee beans for our Coffeebar fans!
Collaboration with Leah Chew
Coffee bag design by Leah Chew